Before the visitors arrive: From 9:00 am to 10:00 am there is one hour to set up the booth. On the one side of the booth you can see the Tucson sunset gigapixel panorama by Markus Krüger. At the computer you can see Matthias Taugwalder, who managed to persuade a Dutch Mac to respond in English. Antonio Serano leaves the little rom with the fridge and - more important - the coffee. Jan van der Woning, the master of the booth, is just about to set up the equipment for the presentations.